Additionally, I would greatly appreciate any insights or examples of successful ad creatives that have worked well for your STR properties.We've got a direct booking website getting built at the moment (which I'm particularly excited about), but then the next step will be promoting it, so I'm curious to get some thoughts and feedback around this.I know not everyone is excited about direct booking sites, but I'm mostly curious about the people who actually do have them and how it's promoted.Thanks for any tips!

As always appreciate your help. 

I'm live in Old bridge, NJ and due to high property taxes in New Jersey, PA seems like the best state to invest in(Tavel time ) I'm trying to identify rental markets and research, while trying to establish a team.I've done some research and came up with a few areas in PA include Allentown, Lehigh Valley, Bethlehem, Scranton, reading and Kutztown I'm hopping to cash flow between $100-200 per unit is possible (with property management), and can reasonably expect some appreciation in the next 10-20 years (2-4% per year would be ideal, though achieving positive cashflow on my first purchase is my #1 focus).

To me, if an area seems "favorable" from a google search, I'm too late on it.I would challenge you to dig wayyy deeper. 

Much appreciated.

I do appreciate your recommendations and comments.

Purchase price: $830,000 Cash invested: $225,000 The invested gain from the previous sale was utilized to upgrade, leveraging an ideal location for long-term appreciation, ultimately ensuring income during retirement.

You invest to create passive cash flow and grow your wealth through appreciation of your properties, but not for immediate tax savings. 

Any insight would be greatly appreciated!     

I would appreciate any advice on the best ways to do so.