Do a number that you can consistently market to, every month for 6 months.

I have yet to talk to a broker who wouldn't be happy to have me join the team, and that's been consistent from before I was licensed to my current rookie real estate agent status.

We don't do hold deposits as a matter of practice, for our own in-house processes. 

The rents are well below market, but probably consistent with the quality of the dwelling. 

The information I am receiving from Bigger Pockets has been very practical, real world, and less hype. 

This is standard practice, sale by scare.A few years ago, the only property we've had with window units had something similar.

I say keep consistent with Cozy and if you start to get into high rental property numbers you can move into a bigger and better platform. 

Your reasoning is consistent with most but is not necessarily correct.

I think you could perhaps squeeze by at a slightly lower number but more than likely to get the finishes consistent with a new build, the number will go higher.And with a new build, you almost have to go something like 3500 sq feet above grade, 4 bedrooms and 3 baths up, finished basement and 2 or 3 car garage. 

Short read but packed with some really useful and practical information.