It's not the keyword as much as a few other components 

I am waiting for more details on some of the other specifics, i.e. equity, condition of major components and such.

First, let me say that I've known Account Closed, she began notifying folks months ago that the price of the program would be increasing to $997 since the content modules were being updated, a coaching component was being added, and a software program (that was a stand alone product costing $197) was being incorporated into the package. 

Diamond in the rough contractors & properties are a key component of the strategy.4.

With either an engineering or craftsmanship that requires that amount of periodic rework of major building components, most houses would be constantly under renovation!

Since our rehabs generally have the same basic components - new like-wood vinyl flooring, new HVAC, updated kitchen and bath, new paint, new tin roofs etc -  we can get wholesale pricing on many items and streamline our process to keep man-hours down.

Here's where I'd be careful: If you're doing this with friends and family - what if one of the friends wants to do what he/she wants to do - to the detriment of the others - and they're part of the development and you can't stop them? 

However, buying at the right price after identifying areas to increase the value, can result in higher yields.Value add components of a property deal can include renovations, repairs, building reconfiguration, additions, subdivisions, vacancy lease ups, assemblage of other properties, zone changes, debt restructuring to name a few.

There's an educational component that is key, and you would really be wasting your money engaging either Michael or I (or just about anyone else) until you have absorbed the basics and made a few decisions.You can get that learning done right here, right on BP, for free.

The two components that drive this are marketing; media, message, and frequency as well as determining the fail safe number.