If you plan on selling soon and your comps will likelky be those for loan purposes for the buyer, I'd stick to appraisal guidelines so my data would be very close to any appraisal in the near future.

What is called for, is you can not skip over a relevant comp in the data set to get to a preferred comp.

They use my script, and handle the calls the way I want them to, enter the data where I want, and follow up on a pre determined schedule.

Got an interesting call today.Said he's interesting in the condo I have available for rent, OK...Said he's right outside and just read through the data sheet I provide (I have a box on the sign with some flyers with the same basic information online).

I didn't set it up, all I had to do was input data, I'm not a techie!

(Any physical data/analytics/reports/sources on this topic would be helpful)2) What outbound marketing techniques have you found effective?

Having unlimited access to the MLS data is huge, saving on commission, etc.

After going through some of John's examples I understood how to use to software and actually get value out of the data.

Use that to double-check your math to make sure you are entering the data in correctly into the calculator.  

Hope this helps:Property Management / AccountingQuickbooks pro “I'd love to use quickbooks pro but they won't allow me to import expense data, nor allow subdivision of income/expenses as I would like.”