I understand local to be a good place to start since you can keep and eye on the property and can act quicker if something were to go wrong, but am also aware that it limits the search for good buys to just one area.

There's just far too many variables that can flat out, be deal killers.I'd still always reccomend the "eyes on" approach.

Decide which entry you want to look the snazziest and use full tiles wherever the eye can see.

But I do think having something eye catching pays larger dividends in STRs where you need to grab attention mid scroll on Airbnb.  

Good eye!

I'll still keep an eye out around here but it seems like there might be better opportunities elsewhere.

It may not be a big deal to some but, when neighbors begin to comment or come to you about eye sore..that could be annoying. 

Hey FL BP, looking at a few properties that have caught my eye in West Palm.

Most small business owners are monkey see monkey do when it comes to social media, but the problem with that approach is that a LOT of the successful social media campaigns aren't always so visible to the naked eye.

I haven't expanded there yet but I keep a pretty close eye on the market.