We stick to high quality neighborhoods and homes and are doing really well with it.

Key Questions:Would it be more financially prudent to sell the rental property and pay off a chunk of my high-interest primary mortgage (7.375%), and use the remainder for a fix and flip?

I’d also recommend connecting with a realtor experienced in STR investments who knows the local regulations and high-performing areas.

However, with high rates, the next mortgage would be very expensive, and a vacancy would be intensely expensive with two mortgages.

Talk about aiming high, right?

It will be highly dependent on the district and licensing.

Try to make sure main photo very inviting so you stand apart from other listings.

Most have their own company's now and stay a part of the community to leverage each other.  

Some theming is basic and some is overdone, try to be unique or at least high quality, not a place you want to skimp.

Besides that, just wanted to chime in real quick - I'd highly check in with a CPA and I am no tax expert, so wanted to preference that.