While researching on the internet, I ran across Morris Invest and Clayton Morris's youtube channel. 

Let’s say I purchased an apartment building called Sunrise Building with bad reviews all over the internet and a good value add opportunity.I may rename it to Lightgate apartments and update google with the new name and create a website to rebrand it.

Depending on the answers it becomes pretty clear what to do.Sadly I meet a lot of people who have a broad range of ideas and intentions.If you like I would be happy to have a free strategy call to discuss what your goals are and what I would suggest based on that.Please PM me if you are interested.

I've googled it on the internet and all I get are how realtors write the offers, make a nice letter etc, but I am concerned with the nuts & bolts of what I need to put in the offer for protections etc. 

All you have to do is locate it somewhere in the unit that is reasonably secure.If you are planning to DIY it, find an internet service provider and let them have cable (or satellite) installed.

You are asking for guidance and counsel from a bunch of people on a real estate blog on the internet.

However, reading on the internet, it seems like vertical cracks are very common and most homes have 1-3 after a few years post-construction (T/F?).

This question is broad and you will inevitably get generic answers that won’t help you.

If it's on the internet, the entire world already knows about it.I have purchased several properties from the MLS and an apartment complex that I found on LoopNet.

Tighter margins and more internet pressures than ever before.