This is a high stakes game unlike many advertisements.  

Then you are spending time putting newspaper ads in, designing flyers, pay per copy at Kinko's, building your own website (which no one will bother going to because the advertising is a lot of time and money).

First, marketing or advertising a property you do not own, is an activity requiring licensure.  

You can avoid a rotted out bathroom floor by fixing the leak for instance.And when you keep your property nice, even in a C, you get a better response when advertising, and you'll eventually get a nicer tenant.

I'd be their first real estate campaign, and as far as I can tell, the first in western Canada. 

This company is also advertising on Facebook, LinkedIn and BIGGER POCKETS?????

When advertising for rent, I get people here and there that ask if I accept tenants that receive Section 8 assistance, am I even able to say no?

.§ 1-9 The Property Manager shall not exaggerate, misrepresent, misinform, or conceal pertinent facts in the advertising, leasing, and management of property.§ 1-10 The Property Manager shall make reasonable attempts to remove from the Internet listings for rentals that are no longer available.Article 2: DISCRIMINATIONThe Property Manager shall not discriminate in the management, rental, lease, or negotiation for real property, shall operate consistent with fair housing laws and regulations and shall comply with all federal, state, and local laws concerning discrimination.STANDARDS OF PROFESSIONALISM§2-1 It is the duty of the Property Manager to educate those with whom the Property Manager is affiliated to comply with all fair housing laws and laws regarding discrimination.§2-2 The Property Manager shall not deny service to any person due to race, color, religion, sex, handicap, familial status, national origin, sexual orientation, or gender identity.Article 3: RESPONSIBILITY TO CLIENTWhen working in a disclosed relationship with a client, the Property Manager shall protect the client’s best interest at all times.STANDARDS OF PROFESSIONALISM§3-1 The Property Manager shall use written agreements, and written extensions, if required, outlining all responsibilities and fees, if any.

I'm of the opinion that there's not a ton of morally black and white issues.Pricing is one of those things that is fluid and needs some feedback to confirm fair market price.I don't stress it - from both my time going out to do research on what places are worth on the front end, I assume that people shopping know that not every place they reach out on is a winner.Granted, there needs to be enough 'real' listings and non spam etc there to make a zillow or other place to advertise worthwhile to draw users.  

Even advertise it.