I strolled into college with my whole future planned out. 

For example, near a college campus 5 blocks away is walking distance, but 10 blocks likely means a bus ride.Put yourself in the tenant's shoes and decide what's too far and what's not.

Many investors have been in your shoe at the beginning of their journey, so the idea is to figure out how you can start taking action.

With high real estate prices & equity markets, it seems like a lot of people are just waiting for the other shoe to drop.  

base-shoe and you say "base-what?"

I knew that if I were in their shoes I wouldn’t want to stay either.

@Alexander Schwartz Hey Alex, first always make sure you're putting yourself in the seller's shoes, as you underwrite this deal. 

Any one of you defending the landlord would be saying otherwise if you were in his shoes right now. 

youll probably talk to someone in your shoes...

Don't think like someone trying to be clever.DO think about your target audience.Think about what they want, what's bothering them, what a day in their life and walking in their shoes must feel like.