The next would be direct marketing, mailers, paid advertising, Zillow leads.

When the pandemic hit and the visiting scholars had to back out of their leases, I slashed the rents and advertised on Furnished Finder but my units are not particularly conveniently located near hospitals and the area hotels were offering to house visiting nurses for tax write offs.

Michael, I know numbers are always estimates but was their decent cash flow like they advertise?  

Their platform is robust enough for all basic landlord/tenant needs—rental advertising, screening, applications, rental payment, document storage, maintenance requests, etc.

The advertising for new tenants, anyone that applies, etc etc. 

When you say online advertising, I assume you mean off-platform? 

@Dan McGrew every now and then when I advertise a unit I get an email similar to this saying a requirement is illegal, and it is not. 

Adjust for any old/new contracts you're removing or addingG&A (Advertising, Office, Software, Etc: T12 adjusted for any old/new contracts you're removing or addingReserves: $250-$350/unit multifamily; $0.15/sqft commercial; $1.00/sqft commerical TI'sTotal Expenses: Sum of all above expensesNET OPERATING INCOME = Project EGI - Total ExpensesProceed to look at multifamily / mixed use sale comps and make judgement call based on (i) going in / exit cap rate assumptions, (ii) $/unit, (iii) $/sqft, (iv) etc.

If you self manage they will forbid you from using the Margaritaville name in your advertising and your guests will not be allowed to use the resort pool.

So if the notes currently $2.3 million at 8%, the current ow er can advertise the property for sale at $2.8 million with $800k down and $2 million loan assumption with interest rate of 10%.