Let's assume the property is 4 unit or less for the sake of maintaining consistency with residential loans. 

The Cap Rates will be different because of the price paid for the property, different rental income, different operating costs and the way each building is managed differently.The Gross Multiplier is more specific for different areas and for my analyzing the Gross Multiplier is much more important than the Cap Rate. 

The marketing channel that works best is the one within your means that you can consistently execute without fail.

I'm contemplating looking at areas around like Belmont, Hickory, and other smaller outliers, but I've been focusing my research on Gastonia, Charlotte, and Statesville and haven't dug into any of the others yet.I feel the same way about the area which is why I've consistently looked in town for multifamily houses, I'm excited to see what happens!

The portfolio consists of six single family properties and one five unit. 

Learn their values and make they are consistently applied when evaluating opportunities.

You have to look at 100 deals on paper to identify 2-5 potential deals and I suggest, you make offers on all those potential deals.It's a lot of work but if you do them diligently, you will multiply your $100K initial capital 100-fold. 

Also, my neck of the woods is consistently solid -- Pinellas County. 

The biggest thing with direct mail is consistency and follow-up.

Brandon Turner @BrandonTurner consistently ask of us listeners of PB podcast and webinars to Analysis deal, so for the next 30 consecutive days I'm going to analyze deals by hand to brush up and become well rounded in my investment pursuits.