Pricing tools that exist on the market are decent, but you also need to know how to control it, otherwise, it will go nuts with unrealistic rates far out and extreme last-minute discounts. 

I think some folks search for discounts so that's a way for being promoted.Seems guest dont rent a 4 bedroom house unless they have triple the amount of guests they originally reserved for.  

We did this for each guest room at our B&Bs and it helped tremendously.

But I think there is a gap and opportunity for investors to realize a tremendous amount of value from this, especially those in the HCOL/SFR space. 

They seem honest and genuine, and have seen tremendous growth the last few years.

Notice how they presume they are going to buy the asset at a substantial discount from the lender.  

But don't discount a deal killer as negative when they only work in your best interests.

(example - STR on the back end to increase cash flow)To me, forced apperception (BRRRR or buying at a discount) is a hedge against market corrections.

There are accountants who say that applies to the opportunity to discount sale and/or basis shift to further lower the tax bill.  

For example I would rather buy a property for a $100k discount that may have negative cash flow of $500/mo month for 3 years than pay market value for a property that cash flows $200/mo.