I know many agents have been coached to use a scare tactic that in theory a seller could refuse to pay any buyer commission, but that is an incredibly remote possibility.

Building a network here can open doors to partnerships, mentorships, and local insights.3.Explore the Blogs and Podcasts: BiggerPockets has tons of content—blogs, podcasts, webinars—that cover everything from beginner strategies to advanced investment tactics.4.Utilize the Deal Analysis Tools: If you’re considering an investment, the deal analysis calculators are invaluable for running numbers and understanding potential returns.5.Set Clear Goals: Define what you want to achieve, whether it’s learning a specific strategy or connecting with certain types of investors.

Another tactic you could try is Google searching "Keller Williams Brokerage Near Me" just pick up the phone and call the front desk.

Can't out lawyer FI money so his tactics won't work.Now if only someone in Indy would be willing to do the same against the cat whisperer from OP. 

If it's so great, then why the deceptive advertising/marketing tactics? 

Multiple threads on bigger pockets with RAD Diversified investors (the  REIT and investment company) complaining about bait and switch tactics where they believed to invest in the REIT only to find out RAD tried to convert the investment into an unsecured loan.

This while they are charging 200% interest, lending in 3rd -5th position and using collection tactics the Gambino family would find distasteful.

Plenty of information there STRs, LTRs etc (especially at the tactical level linked to government reporting, licensing, taxes.

If you had to pick one relationship-building tactic that you believe would really set the tone for your brand’s culture, what would it be? 

If I may, let me offer some tactical advice and then some unsolicited general advice.Tactical advice: marketing to traveling oil industry workers probably isn't radically different than what you have been doing to get your rooms filled with students.