You're certainly correct, this market it pretty awesome, which brings in a lot of competition. 

I'd lower the price slightly below your competition and get real reviews.Be customer focused.

It helps create an aspirational experience and can make the home stand out in a competitive market.

Cities like these offer untapped potential without the intense competition found in larger metros.3.

You have to adjust your expectations to match current reality, which includes higher mortgage rates, higher prices, more expensive taxes and insurance, more competition, etc.

I don't have experience renting in California, but if your competition includes it, I'd probably want to consider it too.

After paying a competitive rate for the property management and ASSET management that the small operator does himself.  

Regionality and competition greatly factors into the cost structure.

Check to see how many contacts a listing has received in X amount of days to see if it is competitively priced.

Hindsight Critique•Continue to build relationships to increase deal flow•Property manager (Mercer Hughes) is critical to completing renovations and quick tenant placement•Continue to build relationships with private lenders and personal investors•Have cash available to make quick competitive offers Did you work with any real estate professionals (agents, lenders, etc.) that you'd recommend to others?