Don't get analysis by paralysis, but a lot of people have a kind of investment philosophy like "I want to be the biggest fish in the small pond" or, alternately, "I want to show I'm the meanest, fiercest, strongest jaguar in the jungle, so let me at the competition." 

Why don't you just use the pricing comparisons of art auctions or Jaguar ownership and sales while your at it. 

If they can afford to smoke they can certainly afford the higher rents.I have  friend who sells/leases Jaguars.