@Ryan PembertonStay engaged with the seller weekly or every other day.  

Aside from BP there are plenty of other social media websites that you can find deals on.

The big 3 are:Demographics- what the overall community looks like as to age, gender, social status and etc.Employment-Is there a solid economic base to support housing Housing- 

Marketing, writing, social media, networking... these are all things that can add value to any team.Feel free to reach out to me if you need anything! 

Welcome to BP Cindy, I'm fairly new to the site but it's useful and engaging thus far!

As a community it would be very difficult to provide guidance without knowing a lot more about the economics of the deal, the sellers hot points (what they've told you thus far aside from them wanting to retire) and what type of financial position you might engage to close on this deal e.g. 20% downpayment, little or no money down? 

Many investors are into their 40s, 50s, and 60s, and may not be too familiar with digital and social marketing opportunities, and may be limiting themselves substantially by only marketing their properties through "hard" methods (print newspapers, mailers, calls, etc.)I have a BA in Media Studies/ Communications, training in digital video production and post production, and experience in digital marketing through email, Facebook, and other social media. 

We are always talking about business so we do have a good relationship and are able to separate social life from our future business life.

I will put the information to work.Would it be safe to say the best way to procure or lure these people out is through word of mouth, or social media?

I would start by building relationships with the top producing agents in your office and advertising their listings such as sitting open houses, door knocking neighbors, direct mail, social media or email.