I measured the stovetop upside down on top of the countertop and traced it to ensure proper leveling and space.

Contracts closed is what you need to measure to evaluate your marketing efficiency.If your contract closed rate is 1% 2 % 5%... do you REALLY think you are doing good marketing?

There are intangible benefits to working with a great mentor that cannot be measured on a spreadsheet.With that being said, shop around.

Read this book first - https://www.amazon.com/Every-Landlords-Property-Protection-Guide/dp/1413307000 - before getting into more complicated and expensive measures of protection.

Have your qualification criteria set before you accept your first application, and measure every single candidate against that criteria.

https://www.cnbc.com/amp/2021/07/29/pending-home-sales-drop-in-june-.htmlPending sales of existing homes in June as measured by signed contracts fell 1.9% from May, according to the National Association of Realtors.Sales were also down 1.9% compared with June 2020.

All they did was measure the windows.

Most times I don't measure up as "The Book" says, but I do what I can, and take a bit less profit when I need help.

I notice when people use the term cap rate on BP, especially in regards to residential properties (i.e. where it is not even all that relevant), they really mean some kind of performance measure.

The vacancy is measured in days per year for each unit, not weeks.Nothing wrong with single-family either, they are just a bit different with different risks and rewards.