Every lead is not something you can turn into business, the quality of your leads has much to do with that but you need to recognize what fits your skill level and abilities to manage or work the leads.

This is a combination of the climate, condition of the property, and the quality of the property manager. • Stable or growing job market - Rental property profitability is dependent on a stable job market.

Then actually follow up, ask about the work quality, how many (if any) change orders those customers got hit with, was the contractor there when they said they would be there?

Just remember, never lose control of your deal.As far as marketing is concerned the Quality is in the Quanty.

questions: how did you ascertain the "quality" of the title co.? 

Given the market in DFW and a dearth of quality duplexes in the Far North Dallas area, it could be a great opportunity, depending on the location.

@Jamie Greenberg Came across this and I think it's worth the read for anyone interested in NPN. http://papersourceonline.com/dirty-little-secret-n...And actually, the article originated from a comment here on BP from @Don Konipol so you can stay on BP's site you'll just have to scroll a little to find it. https://www.biggerpockets.com/forums/70/topics/299555-re-residential-notes-quality-of-properties-and-forrates?

That being said I feel the franchise route will enable me to support such a growth model without compromising customer service and quality.

Risk is missing.I appraised notes, and assessing loan quality is a risk assessment, not primarily a financial assessment.

If the price is right for the area, then determine the quality of the cash flow: is the building under-performing?