It's a standard format: Some person, all "cool" get's put front and center after a small number of "minions" first warms up the audience and exudes cult like reverence and obsession with the "Guru". 

A cool $679.

I hope that helps  thats cool just sounded like both of you folks were saying the exact same thing.. so you know BP sometimes has people shilling for their boss etc.. its used to be one would have to mention a business relationship with the person your talking about so people put it in  context.

@Steve Clery it is pretty cool to hear about other folks doing well in Berwyn!

Cool!

That is super cool that Frank Lloyd Wright designed your wife's grandparents home!

@Joe Hammel very cool. 

Do you pay the heating/cooling or do the tenants pay those utilities?

Cool.

That same system is still heating and cooling the house today 7 or 8 years later.