It's for the family whose child is getting bullied at school.

I also was in Crestline as a child as a weekender/vacation home user, my parents, aunt and grandparents all had vacation homes there.Short term rentals generally are booked on holiday weekends and for a week at a time during regular school break holidays and the Summer.

Whole Life have a very small niche in the market for instance, if you have a child with down syndrome or elderly parent that depends on your income.