Lead success vary based on markets.   

Attorneys dont really like working based off of someone's work but they were able to salvage it and save some billable hours there.

In my opinion, the L/O in this case, does not give you enough protection based on the significant Option consideration you are paying.

The origination would be based on a $300,000 loan amount.      

This is not a matter of opinion, this is based on a ton of research testing and evaluating.You don't just "give" your website when a seller asks. 1) They are not going to ask.

What do you base me "probably" having an issue on?

Just do a web search.  

Consulting with an independent insurance agent can also provide personalized recommendations based on your situation. 

I'm considering a pay-per-click strategy to drive traffic to a web form for homeowners who are interested in selling quickly and as-is.

Which would require you bringing ~$25k to close. your plan seems smart and based in the reality of our current economic conditions.if you would like additional info about what's available in my midwest market, including analysis of possible acquisitions, reach out to me.