For us it's a 4-5 hour drive, it's not crowded with large hotel chains, can still find properties with 10%+ returns, and it's beautiful and authentic.

If you're ever in the mood for amazing Vietnamese, come to OKC, we have a huge population of Vietnamese immigrants and you can find some really authentic places in our Asian District! 

It is my handwriting (on blue Ink) and when it copies it looks like it is authentic.

Sometimes a hand-written postcard that looks authentic followed by a letter, or stationery over the course of 3-4 weeks is a great way to catch their attention. 

If you can provide authenticity AND value, you’ve crushed it!

I've terrible hand writing so the front of the envelop looks authentic. 

I believe the idea was originally made popular in real estate by Ron LeGrand in the 80s or early 90s (If you don't know who that is you can ask a kid to use The Google to find him on the Inter-Web for you:) ).Fast forward to recent years and the several services that provide mass produced ones that make the paper look very similar to lined paper you can buy and have elaborate hand written fonts that make the pieces look fairly authentic, at least at first glance.I also think that the looking "personal" aspect has taken a back seat to the hope of sticking out.  

The more I fielded the incoming calls the more I knew what I needed to ask them, and the conversation sounded more authentic.

The individuals who outsource use a custom font that looks authentically hand written.

There are historic parts of these areas with authentic culture and people and then there are pockets that you want to avoid.