Who do you want to rent to and what does that mean for the features of the property?

The vast majority of MLS systems have an autopopulate feature from the County/Appraisal District and agents rely on this information as it is the best available information(according to you as well). 

A 1 minute overview tells me that 20% of Conrad lives below the poverty line and that unemployment is higher than the state average, with a -2.5% job growth (probably correlating to the decrease in population).

Project Managed, customized the two homes finish features to cater more to the end buyer.

@Anthony SmokeYou've got some good answers already so I won't regurgitate, just wanted to add that questions like this are plan specific so it is best in the future to contact your plan document provider who can provide you more accurate guidance based on the features your plan has.

Speaking of ratings, you should absolutely shoot for Superhost status on Airbnb as it gets you higher rankings in their search feature. 5.

There’s a look that rents and certain features of the home or community that need to be in place.  

At the end of the day it’s going to come down to offering a consistent product with the hotel features that many travelers are accustomed to and pay extra for.

I would recommend considering population, population age, top employers, supply and demand, and unemployment rates.

I like the search features: https://www.biggerpockets.com/searchThere are a few self-contained guides that you can access here: https://www.biggerpockets.com/guides