Can you tell me for each above, give me a decent  number target, a good #,  and what is a great # to achieve on each item above.Also, for me,  I have two rentals,  1st bought in 2001,  2nd bought in 2014.What is a decent, good, and great $$ amount for cash flow to expect YOU would expect on a home purchased back in 2001, & 2014.  

You’ll want to spend 3-5k a month on marketing and you’ll want to figure out which type of list works best for you to target.

It's nice to send thousands of letter each month but if you are not targeting your audience, you are shooting blanks.

Raising money has never been easier since it is sitting on the sidelines looking to get in the game with a great property.

I know Eagle rock is the place to be, but also the other one also pays for itself.Eagle rock has a long way to cover its own expenses as the other 2 tenants pay so low rents and does not seem like they will be going anywhere any time soon, so I am not sure if I invest in the Eagle Rock property and carry a large negative for at least next 10 years or go with the Bread and Butter property and stay in a not so good neighborhood.What do you guys think, a better neighborhood or an easier investment in a not so good area?

Banks are easier to work with and they should cash flow instantly.

Try to target a Multi-Family. 

While I've always had good credit, I found it was far easier to grow my own debt-carrying ability by growing my income than it was to try to build a business line of credit.

Post-renovation, post rezoning, etc. you’ll might have a property that’s easier to finance based on ARV.Just my rambling Friday morning thoughts...

No one person will have the perfect answer, but the more you talk with folks about the assumptions they make, the easier it will be for you to hone in on what assumptions you're comfortable using to run your numbers.To make all this a bit more concrete, here's an example of some numbers I ran just this morning on a small MF buy-and-hold (which is the focus of my investing).