You could promote it as having a 70's reto look and not spend a fortune in updating things.  

The population has been growing here year over year over the last decade, it is home to The Ohio State University which has over 50,000 students that live here along with those that visit, and it also holds a diverse range of young professionals and traveling nurses to fill the demand of the multiple business corporations and hospitals stationed here.

Also look for a diversity of industry and employment.

Finding the right balance of ADR and occupancy takes time and rarely is it indicated by a handful of spotlight listings AirBnB has a vested interest in promoting for their own branding.  

There are several other services which are heavily promoted, including several RE brokers looking for you to do their scouting work and an attorney that promotes a video course through C.A.R.

Are the incomes growing and diverse? 

Do you want a market with a diversity of employers and solid job growth?

My recent promotion had me thinking for the first time in my life I might be able to get ahead, but like most of you I found I was sadly mistaken.

My recent promotion had me thinking for the first time in my life I might be able to get ahead, but like most of you I found I was sadly mistaken.

Relocation from out of state for a promotion (W2) led me to take advantage of the market appreciation and low interest rates and purchase a home with the strategy to live in it then convert to a rental.