From one that speaks to people in foreclosure on regular basis, one repeating emotional trend I see is embarrassment---in general, folks in this position often act too late because they are embarrassed (pride is another good emotional anchor) with admitting failure...Although I don't market to these individuals, I understand the mindset all to well and believe any marketing campaign to these folks should include the following components:- Discretion/Privacy: Give them an opportunity to learn more without revealing themselves initially---offer a white paper or recorded info-message which would allow these distressed homeowners to learn without the need to speak to somebody. - Hope: Too many marketers are appealing to fear---although fear is a compelling emotional trigger, the majority of people don't want to be reminded what they will lose, they want to be reassured that there is a chance for recovery

You can also:-do direct mail campaigns-cold call-Warm market-pass out business cards to EVERYONE you meet.

A city wide clean up campaign sponsored by the Mayor’s office.

My thinking has been along the lines that some relatively significant portion of the proceeds of our first deal should be sunk into a marketing campaign to get the word out and get some better/easier deals sent our way.

Develop a marketing campaign and stick to it.

By everyone contributing their ideas, over time we will have a huge list of marketing ideas that new and seasoned investors can turn to for suggestions for their next marketing campaign.

TV is expensive and not effective unless it is a constant campaign like Comcast or Gieco or something like that!

Is it better to measure it per mailing or for the whole campaign?

ie - Divorce, bankruptcy, etc.I was thinking of launching an internet marketing campaign but I wanted to measure the pulse of the wholesaling community to see if its worth it.The cost of the probate leads is minimal because I get the leads and do the mailings myself.The bandit signs get pricey but pay for them selves 10 times over with one deal.I'm looking for a cost effective way to drive more leads into my pipeline so I can increase my deal flow.

I use several numbers and test each marketing campaign's effectiveness by using a different number for each marketing piece.Sometimes people responding to bandit signs prefer a toll free number because it generally indicates a company is behind it.