(We lawyers have to pay a fee and get state bar approval on our websites/advertising.

Also as other have suggested, ask for feedback and also analyze why the first offer fell apart.I might try to rent out the property and recoup some of your money in the short term, you might also want to direct your advertising to police and school teachers who live in the community.

Now, we advertise the units with the cost before utilities.  

We also use tracking phone numbers and give them the option to place an advertisement on their vehicle with that tracking number on it. 

In the expense number includes the following:  Utilities, Payroll, advertising, contracts, repairs and maintenance, administrative, property tax, and insurance.  

I never advertised this property other than posting on my Facebook page that I was exploring the sale.

Find a deal get it locked up and advertise it, the buyers will come to you when you have the deal. 

I will have a pro photographer taking some shots that I will use on postlets and craigslist to advertise.

You have forgotten maintenance/repairs, vacancy, CapEx, advertising costs, evictions, taxes, insurance, management, etc., etc.Factor in ALL of the costs associated with operating a rental property and you will be nowhere close to $450...

I coach lease options so here is the skinny on FLIf you want to do one or two lease-option assignments or  wholesaling lease options, you're probably not going to get a lot of complaints from realtors and brokers about brokering without a licenseThe big thing in Florida is advertising properties for lease option if you don't have title without a licenseYou want to act as a principal not as agent for or as an agent; with license you can act as a principal and not "agent for" the department of Florida real estate want you to be licensed if you're doing lease-option assignments even if you are a principalIn a sandwich, staying in the middle, if you can have 3 months reserves in case the tenant buyer does not pay and you have to evict, that is prudent.