Learning about dynamic pricing is a great next step to boost your revenue by adjusting rates based on demand and seasonality.

You may have to adjust your expectations. 

Even big names like Opendoor who in the past offered little to no compensation has adjusted their marketing to include compensation in an effort to sell homes during this cooler time of year. 

But the intensity of that process becomes all the more critical when dozens of candidates are often interested in a rooming house vacancy.

Since you are splitting up your property books, (your property manager doing part and you doing part) it will be a little messy and require adjustments at the end of the year.

The adjuster has reached out to ask some questions, so I know he actually opened a claim.

The problem is everyone else is in the same mentality, therefore if rates drop more, then competition rises, and so do prices (think 2021 but not as intense). 

I just looked at the sheet again, you must have that growth built into your formulas ( i have not downloaded it, just looking at your link) you should have a way to have a growth input %, some areas do not Appreciate like others and you should be able to adjust that.

Discussing a shorter PPP or reducing it through rate adjustments is possible.

Whatever emotional driver is the best and most intense fit, you should work into your headline.So, to recap, your headline is built from two pieces: the most popular search keyword for your offer + the most fitting and powerful emotional driver leading people to purchase your offer.Then, the content of the ad should be written as a demonstration of how your unit fulfills that driver.