I had a pitch book.. people are visual.. my dad taught me the pitch in the early 70s  with all my color coded maps and pictures etc. you lead them through the presentation.. so you present qualify then CLOSE... most can't close don't know how to close and simply can't ask for the order.. that is the key. 

I usually go with a little darker color.

With a hard money lender you get a partner who does not care about the paint color, the rugs, if you redo the roof and the other decisions.

Carpets can be rinsed with a solution of one of these products mixed with the rinse water in the carpet cleaner (test for color fastness first!)

Make the call to action to be: "VISIT MY WEBSITE FOR MORE INFO" and place your URL in a different color, different font, different size text as the remainder of the mailer... and make absolutely sure the website is credible!

I can give you my flipping color scheme if you like?

One time the tenants still want a new color painting on freshly new painted walls they were pointed to the front door to exit.   

I like your note about kitchens and bathrooms.I am hoping to make it look more "modern" with the colors/styles.

The house was freshly painted (wall all painted in different colors, etc....). 

Of course, they're likely in there because of the full page color ad on page 122, but hey.Otherwise, you'll generally need assets or a proven track record of revenues.