But if you lend out at 12% and 3% points, you might be able to earn in excess of 15% (if your borrowers pay you back less than a year).Otherwise you’re going to trick yourself into buying junk.... and lose money.

That's only because the people running the ads aren't optimizing the funnel for re-targeting and conversions.And here is the trick in my opinion. 

Any tips, tricks?

What tips and tricks.

I've been looking for an excel spreadsheet specifically for tracking comps and this looks like it'll do the trick!

Be confident thats the trick.

@Briana Phelps committing 15 hours per week will go a long way, the trick will b sticking with it even if your are not seeing results right away.

Is it so people like you guys can trick people like me into buying your properties so you can 1031 exchange into apartment buildings!?

The trick to this question is more money can make you less free. 

I'd love to hear tips and tricks of trying to be organized during the leasing process.