By up and running I mean rehabbed and rented, maybe rehabbed is too strong a word, there is lead paint in one unit and I want to update the other units.

And always ask for a card in return, whether the person you are talking to is in the real estate business or not; it is good business karma and making a habit of it will lead to some pleasant surprises.

Google AdSense seems to be the leading canidate for click throughs.What other ways can I drive revenue?

Says over time rent will rise eventually leading to cashflow.

Your earlier comments lead me to believe that selling the contract is not possible?

It's a great niche to be in, because it takes EFFORT to track down the leads which many aren't willing to put forward in most cases, so the competition stays pretty low in most markets.

The software, realeflow, handled leads and info about the properties.

I think aweber is superior, however it requires double opt in, meaning that all subscribers must verify their request to opt in.This results in a very high quality lead, however, it makes it slower to build your list...but that's the price you pay for quality.Good luck!

So assume you're not starting out with a huge budget Then I would structure this with 1 campaigning with the goal of getting leads. 

Much could be lost in translation which ultimately may lead to the loan process getting messed up.