As for real estate investment I am obviously biased but I believe it will be a great long term investment for a variety of reasons.

You can raise the rent for a variety of reasons.

They can filter by a variety of perimeter targets like zip codes. value of properties, net income, etc.

If you need a few evergreen shrubs under that living window, a tree on the curb strip of corner of the house, summer flowering shrubs, low maintenance color, I can hook you up this week and early next week with healthy buffalo pants!

You are correct, you can't really average given the variety of material finishes and house sizes it completely depends on the house.  

@Will Barnard I have read great posts from you on a variety of subjects and love that you speak from experience.

However, if a lender's title insurance policy is purchased simultaneously with an owner's policy, then a "simultaneous issue" can make the charge as low as $25.00).The main variety in title company charges is in the "settlement" or "closing" fee, which is what I think other posters are referencing. 

It seems to me the 50% and 2% rules wouldn't be applicable because of the multiple unit factors for some of the related expenses and possible variety of rents.I've read a multi-family should cash flow $100/door with 100% financing (even if you are getting financing, calculate this way).What do you use as your quick rule of thumb?

I would say if you were to choose the first thing to focus on, it would be the KW research...you can have the coolest site but if no traffic is going to it, thats NO traffic to a cool site lolWith the right keyword research you can easily work the proper on-page seo and start pulling long tail traffic by merits of great content, direct on-page with pertinent keywordsI'd say to concentrate on low hanging fruit type of keywords with competition below 1000 in the google keyword planner and do multiple kw's that way you can pull from a variety of kws

I attempt to get the borrower back on track using a variety of work-outs that benefit both the borrower and me.I use FCI to service the loans once they become performing.