Any advertising you do to attract tenants can be deducted as an expense.  

I would talk to some note investors to find out what they like to see in that kind of note to make it an attractive purchase so you can get those types of provisions in your arrangement if you decide to go that route.

It seems that the LIHTC's and NMTC would be an attractive combination for some of the larger lenders.

Use the right keywords that will attract buyers and sellers. 

Depending on the size of the rental in the South the HVAC efficiency is attractive to new renters.

OK quick, who can recommend a good way to attract section 8 tenants?  

Although I think some densely populated areas of the country the RE will take a while to recover from covid shut downs killing off the small businesses & these lefty leaders who are letting crime get out of control & horrible at attracting business/jobs to the area...like NYC.

In our market 3 is the ideal number. 4 bedrooms often attract groups of adults that are looking to rent hack.

They SAY that for one reason, it is more attractive the more money it makes.  

.- change the listing description and photos by season (rewrite it every season) to try to highlight off-season activities/attractions/etc and add amenities that cater to off-season guests (eg, add a fire pit for the fall and spring). - If in the off-season you get more couples/retirees, single travelers, etc.