Do an apples to apples comparison, and then do what "feels" right...lol Ben,I know you are yanking my chain ... or do I need to break out the crayons ;-)That's me .... discount everything into the future - money earned and money spent next year is less valuable to me than money today. 

@David HubertThat's like comparing apples to oranges.

Apple or Google would have been some of the best investments to make over the last decade or two...

Take that exact house and put it in Cupertino near the Apple campus and it’ll sell for $3.5+.

Give me the definitions and then we can compare apples to apples....so far it’s a nonsense discussion3.

Do one task at a time in each app so you can compare apples to apples.Load a property with pictures and details.Market that property.See what your marketing looks like from the public's perspective.Submit a fake application to see how easy the process is.