Thanks Hey Paul,It depends on who you are trying to appeal to.For example we did yard signs for rent to own properties we had and at the time (we were just starting out), we hand wrote "Rent-To-Own - Call ###-###-####" on them and they worked sufficiently. 

We invested $30,000 in strategic renovations, enhancing the property's appeal and market value.

Homes that appeal to our target tenant segment range from $320,000 to $475,000, so the supply of housing we target remains almost the same regardless of how many new homes are built.DemandPopulation growth drives housing demand.

We invested $18,000 in renovations to modernize the property and increase its appeal.

By making targeted upgrades and ensuring the property was well-maintained, I was able to enhance its appeal to prospective tenants, thereby increasing occupancy rates and rental income.

Also, you must familiarize yourself with local laws and regulations regarding STRs to avoid purchasing in areas that are not STR-friendly, which could save you from legal headaches and poor investment choices.Another critical strategy is staging your home to appeal to your target guests.

Granite is pretty durable, heat-resistant and aesthetically appealing.

The rent from 4 houses covered the mortgage for 5 over the last 18 months I’ve been dealing with an appealed eviction and the court collecting and holding the rent.Everything I bought rented for 1% to 0.65% of the initial purchase price (more now).

The website is poorly constructed, not appealing and not easy to navigate. 

An additional benefit of a detailed engineering-based Cost Segregation Study is that it can increase potential insurance premium savings as well as provide support for the property tax appeals process.