I can see how if someone really needed to sell their house (which is the only way a sale will happen) then it shouldn't matter what my letter says... the seller would just look for the number and call.I just wanted to change it up since it seems like when I'm re-mailing the same letter to propects it looks less genuine due to the identical wording used... might make some people feel its "less authentic" and motivate them to call and ask to be taken off the list.

If you can provide authenticity AND value, you’ve crushed it!

I believe the idea was originally made popular in real estate by Ron LeGrand in the 80s or early 90s (If you don't know who that is you can ask a kid to use The Google to find him on the Inter-Web for you:) ).Fast forward to recent years and the several services that provide mass produced ones that make the paper look very similar to lined paper you can buy and have elaborate hand written fonts that make the pieces look fairly authentic, at least at first glance.I also think that the looking "personal" aspect has taken a back seat to the hope of sticking out.  

Michael seems new enough to not have slipped into full-guru status, and perhaps he will remain authentic enough to avoid it, but only time will tell.

Most folks can handle it when you are honest and authentic with them.

More importantly choosing Airbnb over hotels offers authentic, local experiences utterly missed in chain hotels.

There is no way you can verify the authenticity of the Mexican ID.

They don't sound like they have authentic rental history references.  

Good morning,Since I am new to this site and real estate investing, I have a few questions in regards to where to find authentic and valid sources for finding out information such as:1.

I also appreciated the posts by Emilio Basa and Christian Hutchinson to give some authentic advice.