they are both on fixed incomes and the increase in rent will definitely shock them. 

I rent as well, and it was a culture shock when I moved here and started looking for an apartment.

I think there is usually a delayed reaction in the real estate market to economic shocks.

But we should see a huge shock to the economy in the meantime.

@Stephen Schott I have bought and sold over 4,000 units and roughly $250 million in value, so I understand the philosophy about marketing and being different.You need to be able to attract with a message with "shock and awe" so people remember you.Again I feel I understand the marketing concept.My concern, and someone who has raised millions from investors for my syndicate deals, if my investor saw the video without advance notice or a heads up, they would be holy "bleep bleep bleep", I got millions with this dude and he just sank our ship.In my opinion, I think it is poor taste as people are really suffering right now.My business keeps growing without Grant in my circle of influence and I will keep it that way.

Since there's no vaccine, and no proof this thing goes away like the flu, then at some point either everyone will have to get it and develop immunity, with a corresponding (likely shocking) level of death, or we will continue some form of this until there's an effective vaccine or better methods of tracing infected people to contain those with exposure.

Tenants are shocked. 

After President Trump shocked them all in November, 2016, those Silicon Valley powers vowed to shut down the right-wing blogosphere, which they have effectively done.

Outside of the initial shock value on your 1st one it's not really that big of a deal.

I was in total shock over what was happening.