I lost 90% of reservations but have rebooked with medium term guests at 50% my normal rate which is still 1.5x standard rent and Airbnb is going to give me back 25% of cancellations under the extenuating circumstances policy due to COVID-19 - deal.

Using all mediums, especially word of mouth.

I think we're in a bit of uncharted territory in that this is a health-based crisis (the others weren't), but I firmly believe we'll bounce back from this in the medium to long run. 

It's large 5 bedroom in a B+ neighborhood in a medium-to-high demand area.

Technically, a tenant needs to prove hardship as a result of COVID, but you have little recourse right now.Do yourself a favor and try to find a happy medium with the tenant.

Alternatively, could pay an architect for a few hours to do a feasibility study before you move forward.Some important factors/constraints to consider when subdividing are the required minimum lot size, setbacks and minimum frontages/minimum lot width for a parcel in the zone you're looking at.

So as far as prices go, the medium home price in Kansas City is $176,000 so there are obviously very few million dollar homes there.

Maybe a warm mid tone brown color or medium gray color.

Is there a happy medium?

That's insanely good, and to me, worth the headaches that comes with that type of neighborhood and section 8 renting  Have you heard or did she hear BP podcast episode 356 with joe Asamoah ( that could be a happy medium for both) ?