Wholesaling in Baltimore is competitive and it'll take time to rank well on google and my website is optimized but young.

There are several approaches to doing lease options, and consequently, many variables... so it would be prudent to do so to 'maximize' the exposure, pre- screen the largest number of applicants, increase the likelihood of 'closure' (selling the property) with the tenant buyer(s) and structuring the deal, to optimize your ROI.

The light sensors of digital cameras are optimized to work best in this light temperature and the white-balancing programming that interprets the raw data and turns it into a jpeg-format shot does the least heavy lifting with this light temperature -- it's a feature of how the tech works.

Of course at age 23 with no wife and no kids, optimism abounds and it worked out. 

This tends to show what type of tenant would optimally go in your space, the rents expected, type of lease structure, TI's average, leasing commissions average, attorneys fees to do the lease, etc.

Optimally, I'd like to seek owner financing but I don't know how much equity the current owner has.

Does anyone have any tips or tricks as to how to optimize their function to reduce the bill, or even perhaps another suggestion entirely regarding HVAC?

Analyze and optimize your personal finances, and invest in less capital intensive vehicles (index funds, blue chip dividend stocks, bonds) to save up for a bigger down payment.

Sounds like he's interested in optimizing cash flow. 

One could also be remote, it is just not as optimal normally we can understand.