Convenience, growing your own brand, security (you can get suspended from the big players for bad reviews or even shadowbanned), and last but not least: data!

I think prioritizing appreciation and location is most important now.

The ceiling rent is not going to be that much higher because people who are looking for the smallest units are prioritizing cost. 

The facts are that buyers for profitable properties that don't initially cash flow are limited to the players that first can purchase these properties and second can identify areas and properties that have high appreciation rates that are consistent. 

When it comes to prioritizing rooms to refresh, the bathroom is a close second to the kitchen.

I understand whats happening in this state and I know most of the major players I have lent money to many of them over the years.Again I am just relaying my conversations with the state investigator.. 

That is their goal, to help their players perform at a level better than the players would be able to preform without them.

Prioritizing the qualification of financial resources over the property itself is fundamental. 

Last of all, and most importantly, relentlessly prioritize getting yourself in rooms full of people who have already done what you want to do.

There are big players here who have large operations and are taking advantage of out of town investors.