Focus on the visual but make sure the copy is clear, concise, engaging, and has a clear call to action.

Visual Basic?

If you say have $1m available and 25 pct down and will invest anywhere with x return, you are going to get sold a bunch of bad deals that look good without considering management and area dynamics.

I do have a hard time visualizing a case though where the new construction numbers work in a market where the used home numbers don't even when factoring in builder incentives (unless they were massive).

When he brought this point up I realized that I never thought about this dynamic of low budget person competing against someone with deeper pockets.Fellow investors, what are your thoughts?

Sure it matters to some, but plenty of others would rather look over the Eastern Ave border into west of the river Maryland (Mount Rainier, Hyattsville, Riverdale), which doesn’t have the stigma and issues (real and perceived) of EOTR *AND* first-time homebuyers with higher incomes and lower savings l can take advantage of the lower price/higher tax dynamic in MD for down payment issues.