I agree with you that the contract should be up front & honest, making it clear that our business is not extortion, but a service we provide to match buyers & sellers, and charging a fee for our service.Something to keep in mind, in any business and every endeavor, is to not argue for limitations, (emphasize the reasons why something will not work), and instead focus on possibilities & opportunities. 

Diversity (I️ currently have small cap, medium cap, large cap, foreign research, black rock but most funds available to me seem to have 1.15% fees or more) or do I emphasize the target date?

I will emphasize that they get renters insurance or take the risk and I will  make the wording stronger about seepage and flooding of the basement . 

For future deals though, make sure you emphasize what you plan to do with the property to everyone involved so they do the proper due diligence on the front end to make sure its capable of being done.  

The one small thing I would do if it were mine would be to rename the 'need help selling' in the top menu to 'Sell your home fast' which emphasizes what you do and matches the verbage used in the bottom of the page.Also, have you considered using a form?

Which is also why I emphasize the importance of trying to buy under-value in the first place, and preferably only buying those that have value-adding potential too. 

I got a degree in busines at college which emphasized real estate.  

Emphasize the fact that you are willing to solve the problem right now if they'll drop the price to something that meets your number.

I also went to college, which is not mandatory, and I got a business degree that emphasized real estate.  

I got a college degree in business that emphasized real estate.