This could drive prices up and make things worse.The better option is to buy now when there's less competition.

.” — Lawrence Yun, NAR’s Chief Economist“The return of sellers to the market appeared stronger than that of buyers, continuing to lift the pool of active inventory and ease competitive pressure slightly over September.

Utilities are costly (my market likely has the most expensive water in the country and electricity costs that are in competition for highest in the country).  

This search term will more likely attract potential home buyers.As we all know, targeting buyers can be a waste of money when competing in this competitive market where each investor/wholesaler is fighting for the next best distressed seller.Now, what else is this advertiser doing wrong with their ad?

Visibility drives click ability, and not using the full length of the ad to add keywords and business-related details is a missed opportunity when you’re fighting for every click in Google Ads.Conclusion:If you know you want to get off-market seller leads from Google, and already committed the budget for it, make sure your ads are optimal and that your keyword selection will not cause you to appear on ones that will waste you time and money.The Google Ads landscape is fiercely competitive in today’s market, demanding an investment of several thousand dollars per month to gain meaningful traction.

Their income can be impacted because they often need a price point that is competitive with a hotel room.  

However, it’s important to price competitively and be prepared for buyers to request concessions.

Also, how competitive is the market for first-time homebuyers and investors right now?

Cash flow has been compressed for ALL asset types by the increase in interest rates, and there is also increased competition for STRs. 

You'll find Cary and Morrisville to be the most desirable and get great appreciation too but also very competitive still, significantly higher in price, and it becomes much harder to make numbers works.