It could be someone you intern for, or just an individual that you have met and attracted into your network.Know this: that person is worth their weight in gold, and can be the primary person that you run things past or ask questions as you move through your day.

Did all the landscaping and put in amenities that would attract more guests.

Commercial lender would see properties that cash flow well in the same scenario :) Residential conventional loans can't be beat term wise though, the low fixed interest rates for 15 or 30 years are quite attractive.

The book title gave me the impression it was designed to attract attention and sell a book that could probably e explained in a pamphlet.

Would you change anything else to make it more attractive?  

I try to be about 50 under mkt to attract more renters quicker with better selection and feel that is a good middle ground.      

I'm looking at a property that is priced very low, and I feel it might be only to attract buyers.

We have no interest in doing business with them and have no problem attracting others who value a relationship.

While SD might experience massive appreciation, your wallet won't see it.Now, compare that to another growth market like the Raleigh metro ... that same original $500k can be split into 2 townhouses that will kick off $400-500/mo in positive cash flow ... use a portion of the $90k that you were going to sink into the negative SD condo and pick up a third unit. 

It will attract a larger buyer pool in the future.