Most PMC software is set up for electronic rent payments by tenants that automatically updates rent ledgers. 

Other ways (off the top of my head):- Dedicated Revenue Manager on top of dynamic pricing software- 24/7 guest support- Vendor discounts (i.e. roof replacements, AC repairs, etc)As a new PM I think it is important to highlight where you add value instead of battling on price. 

What are some features in property management software that are absolutely vital?

I collect fees and rent with Baselane and tag each security deposit in the bookkeeping software and leave a note on which tenant it's for to avoid having separate accounts for each deposit. 

I am curious to what software/programs I should use starting out.

Hey @Mike Allen, I use the Schlage Encode Smart Wifi Deadbolts at my STR - one for the front porch door into the property (it's a duplex), a second for the main entry door into the upstairs unit itself, and then one on the supply closet in the unit for our cleaning team.I don't have any third party management software in place at the moment, and therefore can't speak to the integrations at this point in time.  

Does anyone have any feedback on SimplifyEm property management software?

I can see the use of software and individual coaching. 

Each software I look into claims to have all three attributes (property, bookkeeping, project).

Does anyone have recommendations on accounting software to best serve STR owners.