I'm trying to figure out the math of this plan, working it backwards from my goal, and using simple (but smart) investment benchmarks, to guide and determine what is it I need to buy (as expressed in property value, NOIs, IRRs, PVs...) over the course of the 10 years. 

Thanks to modern technology, we've been able to successfully manage our properties in Utah without worry.  

There's more - we installed all new kitchen cabinetry, new appliances, and enlarged the opening between the kitchen and living room to make it more open, modern , and bright.

Security cameras and outdoor lights are all pretty standard in modern communities already.

Especially if you're trying to compare it to more modern construction vs a 1950's build, which yours looks like.   

I just need an idea of what a reasonable benchmark is to start negotiations for my area.

I am looking to purchase a older out of date building, and retrofit it, in a modern manor, very cheaply (think pergo floors, ikea cabinets, etc.) in order to raise rents.

Overall I would like to see 15%, then use that as the benchmark to improve from next year.

It gave the house a slightly modern feel with the gray and was fairly fast to install. http://m.homedepot.com/p/Home-Decorators-Collection-6-in-x-48-in-Antique-Brushed-Oak-Resilient-Luxury-Vinyl-Plank-19-39-sq-ft-case-60019/206268083?

Seeing your benchmarks for sure helps me learn what to look for and be aware of when evaluating deals!