Here are some of my personal tips on this topic:Create some sort of awesome content that will be really easy to brag about and promote.

If you have one big investor there are pretty standard ways to take in this dough if you consult with a securities attorney.Keep in mind that the private placement is there to protect THE PROMOTER and not the investors.

Avatars MAY NOT be used for promotional purposes.

If they do excessive or malignant damage to the property after you have done a walk thru with a third party you can sue them for damages.Also, by promoting this behavior in tenants they avoid having evictions filed on their record and you are just passing the problem along to someone else.  

You have limited resources to market yourselfBuild it and they will come is a nice saying but not true, and so the purpose of marketing is not to promote yourself, but to get and attract leads.

History has shown this.2 - For all members and others interested in learning about or investing with the company, please take notice that the people on the site who are making recommendations are here on the site, seemingly with one intention, to promote the company.

It is probably the next really effective way to promote a site on the internet.

In my opinion, this entire "mold" issue is nothing more than the latest fad of hypocondriacs, popularized by all the scumbag contingency lawyers who promote suing someone for every little thing.

@John ThedfordYou can expand from your personal investment/small business arena in stages, and see if and how much you'd be comfortable expandingAs a first step, you can take on passive investment partners on any loan you fund; usually the promoter (you) would get all the points, plus a small servicing fee, then each participant would get the remaining return pro rate with the capital invested.  

Promote the place in order to gain many possible prospective tenants.