I tried to email and DM Scot Smith and never received his response while he is constantly on social media marketing platforms talking about his excellence services.

Lastly, if you have a large social media presence, you could simply promote the open house on those platforms. 

Utilize platforms like BiggerPockets and other social media to source your team.

I've recently started using Intellirent.com for screening, as it further automates the reference checks (only works perfectly if the employers and former landlords respond), but it includes an authorization form (electronically signed by the applicant) that you can download.

Someone sent me this screen shot from a prominent real estate "guru's" social media.

I would like to do it electronically, but I’m butting up against monthly limits in Zelle.

If your website doesn't convert inbound traffic into leads no matter how good your ad is, it is useless.Yes, you can absolutely use organic marketing.In fact, the way you SHOULD do it is to grow your social media pages with organic value first (without specifically a call to action to win a lead).

1) Communicating with property mangers on tenant issues, vacancies, etc. 2) Listening to/Attending Webinars regarding real estate investing3) Driving for dollars4) Searching MLS and online for on-market deals5) Working on the business's social media accounts 6) Posting and reading through real estate forums (Such as this one) for real estate purposes (finding deals, educational purposes, etc.)

And they will look at things like mortgages, insurance policies, bank accounts, personal social media posts that may talk about the house, utility bills, leases signed by you personally, etc in an attempt to pierce the corporate veil.  

They're accessible and provide a good starting point for market research others in social media.