A marketing system employed may include all kinds of advertising efforts, some projects require full time efforts.

PM's typically due charge between 8-10% and sometimes do take the first months rent to cover advertising and related expenses BUT all of those fees are Negotiable and in-fact should be Negotiated to best suit you and your property.

When they roll out of their vehicle in a plume of smoke, but tell you they will not smoke in the apartment (which was clearly advertised as non-smoking on the entire premises).

Use a material that's easy to clean/maintain, has a longer life span overall, looks great no matter how much traffic it receives, a material that is classic/timeless rather than run the risk of today's trendy material becoming dated as styles change.

<-- This guy received zero vetting prior to being allowed to put "lender" next to his name, so no there is no vetting that I'm aware of.It could just be paid advertising to be on that list/tab, or there could be vetting for it, IDK.However:If the dude does more than X mortgages per year, he's supposed to be licensed or registered (I've never been anywhere near that threshold and was licensed before I did my first, so don't know what X is).You can click on my profile, look at my email address, figure out my full name in about 3 seconds, and look me up on the NMLS Consumer Access website.

Now in any advertising that I do, it only talks about the property and says absolutely nothing about the type of tenant we're looking for since you can't advertise for 'young professional' or 'mature female/ male'.

There doesn't seem to be a direct advertising option on their site.

I saw an ad on TV the other night by HSBC Direct that was advertising 3.5% APY on a savings account.

I just finished it, and I have to say it reads like an advertisement for a mortgage company.

I think people make the mistake of sometimes stereotyping various channels of advertising property.