Originally posted by @Ron S.:Often

They can probably make money in an upmarket, but as soon as demand softens, I predict several will go bankrupt.

Owners of 20+ have earned their stripes and are more likely to have experience or capital, either of which can soften the impact of negative events. 

You would have given them their starting point for negotiating.Whoever first said, when referring to negotiating, "whoever speaks first, loses" was wrong (I softened that up from what I really wanted to write). 

Get yourself a garden sprayer, fill it with hot water and add a capful of fabric softener.

So my thought was to give a 1st month's rent free for employees of ABC company, but what if the rental market softens and everybody is offering 1st month free, then it wouldn't be much of an incentive anymore.

Guess I gotta figure out how to soften the message... 

@Ethan Antwain Reynolds ask for proof of the other offer(s). Often

For example, I live outside of Vancouver and the ROI (Return On Investment) is a challenge, especially since we are likely heading into a recession and house prices are predicted to soften over the next couple of years.

The presoak softens the ground and helps prevent runoff allowing moisture to get to roots. 3.